The forbidden fruit was "good for food and pleasing to the eye, and also desirable for gaining wisdom" (v.6). If it hadn't seemed so attractive, do you think Eve would have fallen for the offer? If that fruit had been rotten and crawling with worms, would she have considered disobeying God? Of course not. What makes Satan's offer so alluring and so deceptive is that they look so right.
The problem is that Eve didn't stop to evaluate what was really happening. She didn't take time to discern truth from error. She didn't stop to consider the cost and the consequences of what she was about to do. If Eve could have imagined the ugly, painful, deadly consequences of her choice -- in her own life, in her relationship with God, in her marriage, in her children, in her children's children, and (through the sin of her husband, who followed her) in every human being that would ever live on the planet --do you think she would have listened to Satan's lie and disobeyed God? I doubt it.
I have discovered that very few Christians seriously consider the consequences of their choices. We simply live our lives, responding to the people, circumstances, and influences around us. We have fallen for a lie.
Lies Women Believe and the Truth That Sets Them Free by Nancy Leigh DeMoss